Today we fix your headline — the one line under your name that shows up everywhere: your profile, search results, and every comment you leave on someone else’s post. You’ve got 220 characters, and most people waste every one of them on just a job title.

A strong headline does more than say what you are. It says who you help and what changes for them because of you.

If you’re starting from scratch, use this prompt (open ChatGPT or Claude, paste this in, and fill in your own details where you see the brackets):

Act as a LinkedIn marketing expert who specializes in writing compelling profile headlines. I need help writing a LinkedIn headline for my profile. Here is my background: My name: [YOUR NAME]. My job title or role: [e.g., Real Estate Agent / Business Coach / Sales Manager]. The type of people I help: [e.g., first-time home buyers / small business owners / sales teams]. The main result or transformation I help them achieve: [e.g., find their dream home / grow their revenue / close more deals]. My tone/personality: [e.g., professional and warm / direct and confident / approachable]. Please write 5 different headline options for me. Each must be under 220 characters. Use a mix of styles, some benefit-focused, some outcome-focused, some with a hook or question. Do not use clichés like “results-driven” or “passionate about.”

If you already have a headline and just want it sharper, use this one instead:

Act as a LinkedIn profile optimization expert. Here is my current LinkedIn headline: “[PASTE YOUR CURRENT HEADLINE HERE]”. My industry is: [e.g., real estate / marketing / finance]. I want to attract: [e.g., homebuyers in Toronto / marketing managers / startup founders]. Please rewrite this headline in 5 different ways that are more compelling, specific, and benefit-driven. Each version must be under 220 characters. Keep my core message but make it more engaging and searchable.

Once you’ve got your five options back, ask it one more question: “Which of these would perform best in LinkedIn search results, and why?” That helps you pick with a reason, not just a gut feeling.

Your task:

Run one of these two prompts, pick your favorite, and update your headline on your profile.

Tomorrow: your About section — the part of your profile most people leave half-finished, or never write at all.