Today we’re going to review two sections many people aren’t even using: the Featured section and Services section. Both live right below your About copy, and both give a visitor real proof of what you do, instead of just your word for it.

Featured. This is where you pin your best content — a recent post, an article, a newsletter, a video, a case study, a lead magnet, your website. One thing worth knowing before you do this: if you feature an existing LinkedIn post, it just pulls that post’s own text — you can’t add a separate caption. If you feature a link, media, or document instead, you get a title and description field, and that’s where this prompt comes in:

Act as a LinkedIn profile expert. I want to write a short description for an item in my LinkedIn Featured section. The item I'm featuring is: [e.g., a newsletter / a video / a case study / a lead magnet / a website]. What it's about: [BRIEF DESCRIPTION]. Who it's for: [YOUR TARGET AUDIENCE]. What they'll get from it: [THE VALUE OR OUTCOME]. Write 3 short captions for this featured item, each under 100 words. Make them benefit-focused and end with a reason to click.

Services. This one’s simpler — no prompt needed. List what you actually offer, in plain language, the way you’d say it out loud to someone at a networking event, not a formal service catalog. Two or three lines per service is plenty. If you only offer one thing, that’s fine — one strong listing beats three vague ones.

Your task: Pick one or more items to add to your Featured section. A recent post or article are the easiest — they’re already written, you just pin them. If you pick a link, media, or document instead, use the prompt above for the caption. Then check your Services section and update it if it’s empty or outdated.

Tomorrow: Day 5, your last day, where you write and publish your first AI-assisted post.